Measuring consumer behavior towards medicines from the pharmacist's point of view - an analytical survey of the opinions of a sample of pharmacists in Baghdad

Abstract

The subject of consumer behavior towards drugs, its analysis, and knowledge of its causes is one of the important topics for pharmaceutical companies, as well as for doctors, pharmacists, and the consumer himself, because it is directly related to the life of the citizen. Their answers through a form designed for this purpose, as the form was divided into five axes that talked about the purchasing power of the consumer, consumer and drug awareness, provision of medicines, drug control and government legislation, and finally “various questions and suggestions.” The theoretical part included the concept of the consumer and his purchasing behavior, the factors influencing the behavior The consumer, theories of consumer behavior, the stages of the consumer's purchase process and the consumer's purchase motives. As for the practical part, it dealt with the analysis of the above-mentioned form using the method of frequencies, percentages, and cumulative ascending iterations. The research also recommended a number of recommendations, the most important of which was the need for government support for the prices of medicines sold in the market so that all citizens could buy them, and the need to reconsider the legal legislation that regulates the work of pharmacies and how to deal with medicines Likewise, the need to establish a health satellite channel run by the Ministry of Health to spread health and drug awareness among citizens, in addition to the need to activate government control over the drugs on the market.